Founded in 1923, our client is a 4th generation family-owned promotional marketing and manufacturers’ representative company in Southeast Michigan. Focused primarily, but not exclusively, in the automotive industry, the company manufactures its own products and represents other manufacturers. They are dedicated to their employees and committed to providing excellent service to their principles and customers. Our client honors their history and legacy while continuing to grow the company.
The Chief Revenue Officer will be responsible for overseeing all revenue generation. Acting as a partner to the owner, they will create and implement strategies to drive the company’s revenue growth, increase market share, streamline operations, set precise goals, refine key performance indicators (KPIs), and establish accountability throughout the organization. They will play a key part in setting the company’s strategic direction and ensuring that all revenue-related activities are optimized and aligned. The CRO will play a pivotal role in leading efforts to achieve sustainable and scalable growth and strengthening the company’s culture. This position is ideal for a visionary leader passionate about making a significant impact, enjoys working in a collaborative environment, and is motivated by the challenge of achieving ambitious goals. This position reports to the owner and has 11 direct reports.
The CRO’s primary goals will be to strengthen customer relationships and grow existing business, develop new business, assess and improve the existing sales team, and optimize systems, processes, and procedures. This role calls for a “hunter,” “farmer,” and leader. The successful candidate will be an accomplished salesperson and sales leadership professional experienced in strategic planning and cross-functional collaboration.
The CRO will help lead and grow the company and develop and implement a comprehensive revenue strategy encompassing all customer journey stages, from acquisition to retention and expansion.
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