General Manager

Marine Industries


Our client has a rich history providing award winning products and services to meet the needs of their customer’s recreational desires. Current ownership is fourth (4th) generation and have grown their business as a top-tier global retailer resource. Their vision and dedication have resulted in an organization that feels more like an extension of family than a workplace. Their humble nature, superior customer service and strategic manufacturing partnerships has earned them life-long relationships in their industry. Generational knowledge and experience representing the finest brands have taken them to the next level of growth. This growth is anchored in their core values: Satisfaction and Integrity.


Our client is looking for an experienced General Manager that will play a key role integrating growth strategies to create a best-in-class system. The General Managers responsibilities will be broad and include oversight of all operations, human resources, technology, marketing, sales and service. It is preferred that the ideal candidate must have distinguished themselves within the marine industry. The desired candidate will plan, execute, and coordinate the business to deliver results and grow. The General Manager must be dedicated to developing people and be comfortable working in a nontraditional, fast paced environment with highly intelligent, mission driven subordinates, peers, and superiors. Self-motivated and independent, this individual will be expected to set up operational policies and procedures, set tactical direction and structure for a multi-state organization. Candidate must be extremely hands-on and possess the ability to integrate cross functional teams, leveraging established performance and strengthening team integration.

This position reports to the Ownership and will have six (6) functional areas reporting directly


Along with leadership, the GM will mentor and coach the existing team to keep the integrity of the current culture intact. Organize resources to get things done, while using them effectively and efficiently. GM will create a documented strategic plan to free up the current leadership and set the course of tactical objectives. Set clear expectations, manage processes and procedures to ensure accountability through a workable performance management system. Help individuals set goals and assure the team is accomplishing their individual goals. This individual must have a strong work ethic with exceptional organizational skills. It is essential that the GM builds trust within the team while keeping high performing departments performing at existing and growth levels. GM must be innovative to create new opportunities and sustainability along with implementing best practices.


This position will be responsible for running a broad scope of responsibilities for eight (8) multi-state regions. This is a customer focused culture that takes pride in exceeding their customers’ expectations by delivering practical solutions and supreme service.

  • Establishes and implements short and long-range departmental goals, objectives and policies.
  • Drive a positive and cohesive culture. Recruit, mentor, evaluate, motivate all employees to ensure an effective service-oriented team environment is maintained. Build morale and celebrate wins.
  • Help to strengthen the core business, identify further growth opportunities and help to develop and leverage existing locations.
  • Ability to leverage technology, be innovative and develop a best practice for usability and ease of access.
  • Plans, directs and manages daily operations; ensuring the development and implementation of efficient processes and departmental training to meet current and future business requirements.
  • Ability to create Key Performance Indicators (KPI’s) that maintain and maximize the overall effectiveness of the total company. Identify growth opportunities.
  • Ensure all department heads are fully informed of operational objectives and ensure accountability for achievement of results throughout the company. Conducts regular meetings with department heads to ensure that priorities are clear, and coordination is good. Comfortable giving presentations.
  • Solve problems with a logical and systematic approach.


Leadership and Management:

  • Impeccable integrity and ethics.
  • Respectful of others and respected by peers. Honest, direct, dependable, authentic and trustworthy.
  • Strategic partner to ownership on key planning issues and make recommendations on important business decisions. Identifies risk and opportunity and initiates prompt corrective action when necessary to ensure successful delivery of business plans.
  • Act in a supervisory capacity with responsibilities including recruitment and development of staff; planning, assigning and directing workflow; analyzing performance; motivating and encouraging employees; addressing issues and complaints.
  • Able to build relationships and trust with a wide range of individuals.
  • Proven ability to influence with an approachable style that inspires confidence and empowerment.


  • Seven (7) years of senior management experience involving full P&L, balance sheet, capital structures and growth responsibilities.
  • Sales experience a plus.
  • Travel requirement: Domestic & international travel to annual industry events as well as visits to retail locations (8); approximately 25% travel.
  • Proven track record as General Manager and/or leading operations.
  • Passionate and high energy with laser focus on execution and results.
  • Active listener; Committed to personal growth and development for self and others.
  • Low ego; strong emotional intelligence.
  • Successful experience with financial management.
  • Detail oriented with strong strategic leadership and project management skills.
  • Must know how and when to delegate tasks.
  • Strong analytical, communication and organizational skills.
  • Proven creative problem-solving skills with a drive to create “solutions.”
  • Highly focused, organized, analytical thinker who initiates, as opposed to reacts.
  • Proven ability to manage a fast paced and entrepreneurial environment.

• Bachelor’s Degree in business, finance or management required. MBA highly preferred.

If you have these qualifications and are looking for a challenging career, please submit your Resume using the button below.
Todd Hohauser
Lead Consultant
Jodi Ellis
Director, Executive Recruitment