Chief Marketing Officer RHH 201617 (Southern U.S.)
Food Franchisor
The Company

For over 50 years, our client, a second generation family business, has built a successful growth driven food franchise model.  Led by an industry pioneer, our client’s success is due to the tenacious desire to continue to strive for excellence.  Our client’s success in growing the company’s market share was achieved by delivering exceptional quality of product, focused customer service and a full turnkey franchise solution.  This newly upgraded position will help our client exceed their organic growth goals and lead the company to new and higher levels of success.   This position is located at the company headquarters in the Southern U.S.; relocation is required.

The Challenge

Our client is looking for an experienced Chief Marketing Officer (CMO) to lead and manage all marketing operations of the company and develop its marketing strategy and vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved throughout the entire company. While the CMO must inspire the company’s employees in this way, he or she must also be able to communicate the excitement and vision of the company to customer and channel partners. In all of these duties, the CMO must demonstrate exceptional leadership skills. In addition, a CMO will concretely lay out goals and provide direction for members of the marketing team on ways to measure progress towards the goals. A family-based culture with a strong emphasis on integrity, honesty, accountability, teamwork, and excellence; the CMO will be one of the spokesperson’s for the corporation and be expected to enhance these core values as they continue to adjust and grow over the next decade. The candidate will have lived and worked within the Southern region of the U.S. that encompasses Georgia, Louisiana, Mississippi, Alabama, Florida, North Carolina, South Carolina and Tennessee. 

Job Definition

The ideal candidate will be a passionate marketer with a customer-centric focus, and will have been successful marketing and selling into big box, grocery and convenience retailers.  He or she will have proven ability in a multi-channel industry, where the market needs to be educated and demand needs to be stimulated. A solid background in marketing and sales is an absolute must for this position, with proven successes in profitable revenue growth.

Skills

Summary of Key Responsibilities

  • Work with CEO and top management team to build and manage a 3-5-year marketing and sales plan in line with the overarching company strategy.  Ultimately helping to create a plan that supports sales managers’ growth goals.
  • Working with the CEO and management team, the CMO will collaborate on developing and implementing aggressive but realistic annual marketing plans that will increase market share in the respective verticals, delivering consistent year-over-year revenue growth, while retaining and maximizing current franchise profitability.
  • Support business development efforts by participating in targeted new customer presentations, sales campaigns and proposals.
  • Partners with operations and sales teams for external customer-facing elements of operations, including creating, deepening, maintaining and extending relationships with customers, prospective customers and channel partners. 
  • Contribute to the development of the company’s corporate strategy, particularly in relation to revenue objectives. Develop and implement marketing strategies that enable the company to achieve its corporate objectives.
  • Will develop and review quantitative analysis measures for corporate marketing and sales, by product line and customer. 

Business Operations

  • The CMO will be responsible for owning the product offering.
  • Monitor the latest trends within industry and recommends and modifies the company’s multiple brand approach accordingly.
  • Maintains knowledge of emerging trends, new products, and recommend new product capabilities to management team.
  • Leverage competitive intelligence provided by the marketing research function to convert data into actionable information that allows the company to proactively address strengths and weaknesses and competitive opportunities and threats.
  • Evaluate current marketing spend and recommend strategies for increasing ROI of marketing spend.
  • This position is responsible for leading and managing all tradeshow activities.
  • Develop all necessary procedures and processes to ensure that the marketing function operates efficiently and effectively and achieves all objectives. Monitor the performance of the marketing function and take remedial action where necessary to ensure that targets are met.
  • Develop and control the budget for the marketing function to ensure that all financial targets are met and that all necessary financial controls are in place.
  • Develop and maintain relationships with key customers and other relevant supply chain partners to ensure that the company’s maximum sales potential is realized.
  • Advise the company, as part of the corporate management team, on the development of new initiatives and the promotion and marketing of products to ensure the achievement of the company’s business plan and corporate objectives.
  • Maintain an awareness of developments in marketing & sales techniques and technology to ensure that the company maintains and develops its competitive position. Monitor the marketing and sales performance of competitors to ensure that the company maintains and develops its competitive position.

Background Experience

  • 10 years of B2B and B2C marketing management experience.  Bachelor’s degree in Business, Marketing or Communications; MBA preferred.
  • Proven ability to develop and implement successful marketing strategies. Experience with multiple brand strategies and channels.
  • Experience managing a team of various marketing professionals. Proven leadership and ability to develop marketing and sales teams for growth and profitability.
  • Ability to establish a strong communication link and credibility with clients' management teams through the highest level of professionalism, integrity, mutual respect, and value added mentality.
  • Bright, quick, articulate, excellent presentation and interpersonal skills, and able to adapt to different outside constituencies
  • Viewed as a team player that also possesses the independence of thought and opinion to provide candor and honesty when making key business decisions.
  • Passionate about business results, with a strong sense of accountability.
  • Strong organization and prioritization skills.  Strategic and conceptual thinker who is a strong problem solver.
  • Strong understanding of monitoring and forecasting customer and market dynamics and requirements.
  • Willingness to travel (35% travel).
  • Demonstrated success crafting custom solutions from company resources to meet customer needs.
  • Strong written and verbal communication skills.
  • Flexible to new ideas and new directions.
  • Strong work ethic; e.g. “roll-up your sleeves” leader.


If you know of anyone who has these qualifications and is looking for a challenging career, please email:

Eric Hohauser
Lead Consultant

Nicole Regula
Candidate Developer

Todd Hohauser
Consultant

All Inquiries should be sent via email to: information@hohauser.com

  BACK